Andric Vaxelaire, vice-president of the institute of Monoi : Why is this product unique and why it is only in French Polynesia, is that in fact the monoï consists of two elements : the tiare Tahiti, which is an endemic flower in French Polynesia called Gardenia tahitensis, with oil coco are mixed, macerated, as enfleurage in perfumery and in fact will be the basis of Monoi. From 1992, the designation of origin « monoï de Tahiti » was recognized, This allows giving guarantees to consumers.

A producer can not autoproclamer producer but fact the request from the Country and this is the French Polynesia by his government which gives the Council of Ministers an accreditation that is renewed regularly. Today Monoi de Tahiti, it is more 450 million Pacific francs, over a hundred direct jobs, 80% export growth especially in recent years more 10% of turnovers, why, because the world has a request, a search for authenticity, Natural products, respect for the environment and biodiversity, Monoi de Tahiti and meets it with an additional term that is a strong culture Polynesian extrêmement ancrée dans le produit et qui va très bien de pair par rapport à un mot qui veut su soin de la beauté et une forme d’authenticité.

Recent years, we worked with the producers of Monoi de Tahiti, but also with the entire industry, that is to-say the producers of copra, tiara and a little world of beauty and well-being in order to put a little Monoi in all products.

We will try to not integrate only the monoï but also other Polynesian materials since the monoï this is a small little the ambassador of beauty in the world of cosmetics… we will be able to integrate water lagoons which has properties compared to mineral, we will be able to integrate Tamanu, which is a sacred oils here in Polynesia, we will integrate the white sands of Bora Bora, the black volcanic sand, Coconut bark of products to, of skin cleansers, the scrubs.

You can really integrate many Polynesian material in relation to the interest in terms of formulation and in relation to the universe wanted by the brand to its consumers. The sector « monoï de Tahiti » she is very organized : these are the people who will gather and prepare Tahitian tiare flowers, the coprahculteurs, Tahiti oil mill will reap, who will prepare all the copra oil manufacturing, more behind the refined oil for Monoi Tahiti is an oil which was extracted some non interesting for cosmetics, the very strong smell of coconut for example, or ingredients and impurities.

You have all the people who do the research and development to make, the preparation… One has more one hundred direct jobs today in Polynesia and a real demand and a true interest for all these trades because he must imagine, prepare, manufacture, to sell and then imagine a little monoi tomorrow.

Realization : Claire Schwob
Realization : Claire Schwob Production :
Type : Series magazines Theme : Economic news in French Polynesia Title : Tahiti nui news economy Synopsis :, News welcomes economic development stakeholders, tourism and events in French Polynesia. Unit length : 5 minutes Episodes: 10 Language : French Formats : 4/3, the webtv of Tahiti and her Islands : your virtual trip to French Polynesia through hundreds of video

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